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Electronic Trend Publications (ETP)
was formed in 1978 to assist industry executives in their strategic
planning. We publish off-the-shelf market research reports in key areas of
the electronics industry. The reports are written by a team of staff
analysts and independent consultants who are second to none in their
ability to explore and analyze our targeted markets. We also offer
consulting services when our clients need information not found in our
reports.
From our many years of experience,
we know that electronic industry executives are often confronted with the
need to make long-range decisions without sufficient analysis. In some
cases there is plenty of data. What is often missing is a structure for
organizing this data—a perspective that leads to intelligent action.
Our reports provide that structure and perspective along with the data.
Each report is written to serve the
needs of three distinct, but interrelated, groups: vendors, users, and
other industry participants. For vendors, each report has the elements of a
classic market study: market size, market growth rates, and market
segments. For users, each report provides a technology review and
application analysis along with profiles of major vendors. For other industry
participants, the reports provide a roadmap for increased participation.
The backbone of each report is
primary market research. Our market information comes from interviews with
vendors, users, and other industry participants. We use secondary research
for tests-of-reasonableness, technical background, and, in some cases, for
top-level forecasts. We distill the research into coherent forecasts and
recommendations.
We are dedicated to providing our
customers with accurate reporting on our targeted markets. One of our
reports can save our customers weeks or months of research. The reports
enable executives to make decisions in a structured manner. Our customers
tell us these reports are excellent tools for building consensus regarding
their company's real market opportunities.
 Steve Berry is President and Principal Analyst of
Electronic Trend Publications (ETP). Mr. Berry has been responsible for the direction of
all aspects of ETP's broad ranging research portfolio since 1993. In the
eighteen years prior to joining ETP, he held a variety of engineering,
manufacturing management, and business development positions with General
Electric and Xerox. Mr. Berry holds a BS in Engineering from North Carolina State University and an MBA from Stanford University.
 Sandra Winkler is the senior analyst for IC packaging at
Electronic Trend Publications (ETP). She began her analyst career as an
independent consultant to the telecommunications industry nearly 20 years
ago. Since 1995, Ms Winkler has authored all of ETP’s widely cited
reports on IC packaging. She has spoken at numerous industry conferences
and is a contributing editor for Chip Scale Review magazine. Ms. Winkler
has an MBA from Santa Clara University.
 Randall Sherman is President of New Venture
Research Corp., a California market research and business consulting firm
focused on the EMS and OEM electronics manufacturing industries
Mr. Sherman has served as principal analyst for ETP’s reports on the
EMS industry for over a decade. Mr. Sherman has more than 25 years’
experience in technology and business research. He began his career as a
telecom network design engineer. He has held senior positions at various
market research firms including Creative Strategies and Frost and Sullivan.
Mr. Sherman holds an MSEE from the University of Colorado and an MBA from the Edinburgh School of
Business.
Ted
Wakayama is President of NSI Research, Inc.,
a California company offering market research consulting
services for the computer systems and software, consumer electronics,
Internet, and telecommunications industries. The company publishes reports
and provides custom studies to a variety of clients in the United States, Japan, and Europe. Projects employ a variety of research
methodologies, including interviews, customer
surveys, and focus groups. Mr. Wakayama has more than 20 years’
experience in technology and business research.
 Frank Klomp is the Principal Consultant of Alerta Marketing
Intelligence, a research-based consulting firm, located in Eindhoven, the Netherlands. He specializes in creating Marketing
Intelligence and enabling Marketing Strategies. Holding a Master’s
degree in International Economic Relations, Mr. Klomp has 20 years of experience on the
client side, creating Visions about Business Models and Value Propositions,
proactively informing and advising decision makers in Banking, Electronics,
and the Public Sector. He has previously held senior Marketing Intelligence
positions at Assembleon, formerly Philips Electronic Manufacturing
Technology, and other divisions of Philips Electronics. Mr. Klomp emphasizes
the importance of qualitative information to support effective decision
making processes, and has a very clear focus on Emerging Markets.
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